Fast fashion is a term used to describe clothes that are made in mass production, and follow the current trend. Fast fashion is normally what you see at stores like Walmart, H&M, and GAP, but you can also buy fast fashion at more expensive stores such as Lululemon and American Eagle. As fast fashion is made quickly, it is also the quickest to go to landfills. Instead of 2 fashion seasons, there are now 52 seasons! The faster fashion comes in, the faster it goes out.
One source I found suggests that in the USA, 80 billion pieces of new clothing are bought each year, an increase of 400% from 20 years ago. Each American will throw out 37 KG of fabric each year and will sit in landfills for 200 years! A second source mentions that the fashion industry is the second largest polluter of our global water sources after agriculture (a reason to be vegetarian but that is another discussion).
Fast fashion isn’t just bad for the ecosystem, it is bad economically as well, because if you are buying so much, just to throw it out, you are losing a lot of money. And do you really want to spend so much money? Fast fashion is bad for so many things, you can save your bank account, and the ecosystem just by buying second hand.
So what do you do instead? Shop thrift, consign, borrow, swap, or even rent your clothes. There are so many options instead of going out and impulse shopping to satisfy your quest for fashion and personal style.
Please go to the following link to learn more about fast fashion and its harmful impacts, and what you can do to change this fast fashion trend. https://www.bwss.org/fastfashion/
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